Waymaker Group was founded 2 years ago on the premise that every company is (or is becoming) a tech company and that every community needs a new playbook to accommodate our new innovation economy. COVID-19, the resulting recession, and the Black Lives Matter movement have further solidified the reality that the formulas for growing innovation economies have changed. Listen to the message below from Julie Huls, Waymaker CEO.

HubSpot Video


Smart communities are investing in innovation strategies that take advantage of workforce redistribution, work-from-home, shifts in education and workforce training, and the necessity of improving talent diversity and inclusion across the board. Our team consists of executives with decades of experience building, and re-engineering, innovation economies. See what we've been building in Kenosha, WI.

There are signs of hope — and innovation — beginning to emerge. Learn how these industries have acknowledged the acceleration of digital transformation as a result of COVID.  

Waymaker Innovation_Beauty IndustryBEAUTY

Waymaker Innovation_Retail IndustryRETAIL

Waymaker Innovation_Transportation IndustryTRAVEL Waymaker Innovation_Supply Chain IndustrySUPPLY CHAIN Waymaker Innovation_Enterprise BusinessENTERPRISE Waymaker Innovation_Mid-Size CompaniesMID-SIZE

If you or someone in your community is curious about what it takes to integrate innovation into your local economy, or better, build an innovation district of any scale, please contact us at Waymaker. As we reboot for recovery in 2021, take to heart what author Mary Ann Evans had to say: “It is never too late to be what you might have been.”